Thursday, 28 January 2010


I remember being a bit nauseated by a Cobra marketing campaign some years ago that went on about how little gas the beer contained, in order to help curry fans avoid that bloating feeling, as if referencing the human digestive process is in any way appropriate, in any context. Of course, the intention was to impress on consumers how well it paired with curry, and I have to concede it may have worked, as Cobra is now considered the beer of choice at most Indian restaurants. It's smooth, and easier to drink than some of the more heavily carbonated lagers that seem to be designed for grown-up children, and it tastes pretty good too. But I can't imagine drinking it with anything other than a curry, so maybe the marketing was too effective by half.

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